Comprehensive Report on Optimal Pricing Strategy for ScrumPrep Courses
Comparison: Proposed Pricing Strategy vs. Current Pricing Strategy for 2025
| Month | Current Price | Proposed Price | Projected Sales (Current) | Projected Sales (Proposed) | Projected Revenue (Current) | Projected Revenue (Proposed) | Percentage Change in Revenue |
|---|---|---|---|---|---|---|---|
| January 2025 | $39 | $65 | 75 | 85 | $2,925 | $5,525 | 88.9% |
| February 2025 | $39 | $60 | 65 | 70 | $2,535 | $4,200 | 65.6% |
| March 2025 | $39 | $60 | 70 | 75 | $2,730 | $4,500 | 64.8% |
| April 2025 | $39 | $35 | 80 | 95 | $3,120 | $3,325 | 6.6% |
| May 2025 | $39 | $45 | 85 | 90 | $3,315 | $4,050 | 22.2% |
| June 2025 | $39 | $55 | 75 | 80 | $2,925 | $4,400 | 50.4% |
| July 2025 | $39 | $50 | 70 | 75 | $2,730 | $3,750 | 37.4% |
| August 2025 | $39 | $50 | 65 | 70 | $2,535 | $3,500 | 38.1% |
| September 2025 | $39 | $60 | 70 | 75 | $2,730 | $4,500 | 64.8% |
| October 2025 | $39 | $65 | 75 | 80 | $2,925 | $5,200 | 77.8% |
| November 2025 | $39 | $65 | 70 | 75 | $2,730 | $4,875 | 78.5% |
| December 2025 | $39 | $70 | 80 | 85 | $3,120 | $5,950 | 90.7% |
Graph: Impact of Proposed Pricing Strategy vs. Current Pricing for 2025
The graph below compares the projected revenue for each month under both the proposed and current pricing strategies.
Objective
This report aims to determine the optimal pricing strategy for ScrumPrep’s exam prep courses based on updated sales data from January 2024 to August 2024, market behavior, and job market trends for roles such as Scrum Masters, Product Owners, and Agile Practitioners. The objective is to maximize revenue by aligning pricing with market demand fluctuations for the remaining months of 2024 and throughout 2025.
Data Trends Informing the Pricing Strategy
1. Historical Sales Data Analysis (January 2024 to August 2024)
| Month | Items Sold | Total Revenue | Set Price | Average Price |
|---|---|---|---|---|
| January | 91 | $3,855.60 | $49 | $42.37 |
| February | 59 | $2,851.00 | $49 | $48.32 |
| March | 60 | $2,805.50 | $49 | $46.76 |
| April | 83 | $2,075.00 | $25 | $25.00 |
| May | 94 | $3,268.00 | $35 | $34.77 |
| June | 50 | $2,192.00 | $45 | $43.84 |
| July | 68 | $2,638.00 | $39 | $38.79 |
| August | 40 | $1,520.00 | $39 | $38.00 |
Graph: Sales Data Analysis (January 2024 to August 2024)
The graph below illustrates the total revenue, items sold, and set prices for each month from January 2024 to August 2024.
2. Market Behavior and Buying Habits
High Demand Periods: Typically, higher demand is observed during periods aligned with professional development goals, new year resolutions, and end-of-year career planning. In 2025, the strategy includes a gradual increase in prices to test customer willingness to pay more during these peak periods.
Moderate Demand Periods: These periods require competitive pricing to maintain sales volume. Slightly increasing the price each year balances the need for sales volume with the goal of maximizing revenue. Discounts remain necessary to drive sales during these slower periods, but the proposed prices for 2025 ensure that revenue remains strong while keeping the courses attractive.
3. Market Trends for Targeted Roles
Scrum Masters:
- Demand Fluctuations: The demand for Scrum Masters often peaks at the start of the year (Q1) as companies plan new projects and initiatives. Additionally, Q3 and Q4 can see increased demand due to year-end project pushes and new budget cycles.
- Hiring Trends: Companies often hire Scrum Masters to lead new Agile transformations or to replace retiring or departing personnel, which tends to align with budget cycles (Q1 and Q3).
Product Owners:
- Demand Fluctuations: Product Owners are critical for setting the direction of product development, and demand tends to spike when companies are planning major product launches or strategic initiatives. This can occur in Q1 and Q3.
- Hiring Trends: Similar to Scrum Masters, Product Owners are hired during planning phases, typically early in the fiscal year or at the start of new projects.
Agile Practitioners (e.g., Agile Coaches, Facilitators):
- Demand Fluctuations: The need for Agile Practitioners can be more consistent but tends to increase during periods of organizational change, such as Agile transformations, which often kick off in Q1 or Q2.
- Hiring Trends: Agile Practitioners are often brought in to guide teams through changes in methodology, particularly when new projects or strategic shifts are being implemented.
Proposed Pricing Strategy
Proposed Pricing Strategy for the Remaining Months of 2024
| Month | Proposed Price | Projected Sales | Projected Revenue |
|---|---|---|---|
| September | $55 | 70 | $3,850.00 |
| October | $60 | 65 | $3,900.00 |
| November | $60 | 60 | $3,600.00 |
| December | $65 | 75 | $4,875.00 |
Graph: Proposed Pricing Strategy for 2024
The graph below shows the Proposed Price, Projected Sales, and Projected Revenue for each month from September 2024 to December 2024.
Proposed Pricing Strategy for 2025
| Month | Proposed Price | Projected Sales | Projected Revenue |
|---|---|---|---|
| January | $65 | 85 | $5,525.00 |
| February | $60 | 70 | $4,200.00 |
| March | $60 | 75 | $4,500.00 |
| April | $35 | 95 | $3,325.00 |
| May | $45 | 90 | $4,050.00 |
| June | $55 | 80 | $4,400.00 |
| July | $50 | 75 | $3,750.00 |
| August | $50 | 70 | $3,500.00 |
| September | $60 | 75 | $4,500.00 |
| October | $65 | 80 | $5,200.00 |
| November | $65 | 75 | $4,875.00 |
| December | $70 | 85 | $5,950.00 |
Graph: Proposed Pricing Strategy for 2025
The graph below shows the Proposed Price, Projected Sales, and Projected Revenue for each month in 2025.
Summary and Conclusion
The pricing strategy for the remaining months of 2024 and the entirety of 2025 is based on three key factors: historical sales data, market behavior, and job market trends for related roles. The proposed strategy aims to maximize revenue by aligning prices with observed demand patterns while maintaining competitive pricing during lower demand periods. By gradually increasing prices during peak periods and offering discounts during slower months, ScrumPrep can optimize its revenue streams while ensuring sustained growth and competitiveness.
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